Social Media Marketing While using #SocialMediaPlatforms when we connect with our audience to market our brands or to increase our sales, it is called #SocialMediaMarketing . Social media presents a huge amount of useful information to users who are trying to set up their business online for the right audience to see and engage with. There are a few popular social media platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, LinkedIn, etc. Social media marketing is standing on five important pillars and those are - strategy, organizing and publishing, engagement, analytics & reporting, and advertising. Strategy is deciding what a businessman’s goal is in a business before someone posts on social media about a product. One must plan which social media platform one wants to focus on. Publishing on every social media can be hectic and tiresome ( Misirlis et al. 2018) . One must think about the type of content and audience before publishing it online for ...