Social Media Marketing

While using #SocialMediaPlatforms when we connect with our audience to market our brands or to increase our sales, it is called #SocialMediaMarketing. Social media presents a huge amount of useful information to users who are trying to set up their business online for the right audience to see and engage with. There are a few popular social media platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, LinkedIn, etc. Social media marketing is standing on five important pillars and those are - strategy, organizing and publishing, engagement, analytics & reporting, and advertising.  Strategy is deciding what a businessman’s goal is in a business before someone posts on social media about a product.

One must plan which social media platform one wants to focus on. Publishing on every social media can be hectic and tiresome (Misirlis et al. 2018). One must think about the type of content and audience before publishing it online for better engagement. The type of content matters too. We have to understand what kind of content might attract the perfect type of audience; video, audio or just images. Almost three billion people use #SocialMedia and by uploading content one let those people see the content but at the same time there are a lot of people with better choices or approaches on a platform (Gerritsen et al. 2021). One must plan the content and publishing time for better audiences and the most reach.

Along the way of growth, the audience will grow too. People will connect with the content and one has to monitor their reaction. It can be done manually or one can have a social media engagement tool to answer all the customers’ queries. Analyzing the engagement on these posts will be another important work for social media marketing. One must know how their social media platforms are performing and how the business is growing month by month, how many people used one brand’s hashtags or engaged in comments or shares. Analysing all these details is important too. When a business has grown enough to invest in social media advertising, one should invest in it. Social media advertising can dictate who shall be the targeted audience or who it shall display the advertisements to (Wibowo et al. 2021). #SocialMediaMarketing is always changing. It's pocket-friendly because the start of it is free and one can share their business with the whole world for free. It can be safely said that social media marketing is the future of marketing.